Educ8 Training Group Ltd incorporating Haddon Training Ltd, ISA Training Ltd and Aspire 2Be
Job Title: Digital Marketing Executive
Hours of Work: 37.5 hours
Salary: £26,000.00 - £33,000.00 per annum
Purpose of the job:
With a focus on execution, performance, and technical delivery, the Digital Marketing Executive will take ownership of digital activities through our CRM (HubSpot), website, email marketing, social media, paid campaigns, and analytics. Working in close collaboration with our Marketing Executive, you will bring digital campaigns to life, ensuring their timely delivery and effectiveness across all channels. This is a digital-focused role, ideal for someone passionate about leveraging digital tools, CRM systems, content platforms, and data to drive results.
This is a fast-paced, hands-on role ideal for someone with a passion for digital platforms and the drive to make a real impact on learner and employer engagement. You’ll act as the linchpin for all things digital, setting up, testing, scheduling, monitoring, and reporting on campaign performance, with a particular focus on using HubSpot to maximise campaign automation, lead nurturing, and customer journey improvements.
Key Responsibilities:
· Take full ownership of HubSpot marketing execution: build, schedule, segment and automate email, audience workflows, and CRM campaigns, ensuring quality control and brand consistency.
· Manage lead nurturing workflows and customer journeys to support learner and employer conversions.
· Report on campaign performance through HubSpot dashboards and analytics tools, using insights to make recommendations and optimise future activity.
· Ensure CRM data is up to date, clean, and segmented effectively for campaign targeting.
· Collaborate with the Marketing Executive to schedule and publish finalised website and social content.
· Manage and execute paid social and PPC campaigns including set-up, A/B testing, monitoring performance and reporting.
· Monitor SEO performance, flag improvements, and help implement SEO enhancements including meta descriptions, keyword optimisations and site structure improvements.
· Translate creative briefs into live marketing assets building emails, landing pages, and social posts using pre-approved content, imagery, and brand guidelines.
· Coordinate the scheduling of campaigns to ensure alignment across channels and departments.
· Work with external partners (where needed) to support the delivery of digital assets such as video or digital collateral.
· Provide regular reports and insights into campaign engagement, click-through rates, open rates, conversions, and social reach.
· Help identify opportunities for digital optimisation across all stages of the marketing funnel.
· Work seamlessly with the Marketing Executive and Graphic Designer to ensure alignment on campaign delivery and brand standards.
· Liaise with internal teams to understand campaign needs and ensure digital activity supports wider business objectives.
· Support internal communication efforts with the technical setup and distribution of internal e-newsletters and communications via HubSpot.
Personal Qualities:
· Ability to promote and adhere to the company’s values and behaviours
· Technically and digitally confident, with a proactive approach to process and a logical approach to problem-solving
· Excellent communication and interpersonal skills
· Creative
· Customer-focused with a results-driven mindset
· Excellent organisational and planning skills
· Excellent time management skills, with the ability to prioritise work and multi-task across digital platforms
· Adaptable and able to work in a fast-paced, digital-first environment
· Highly energised and motivated with a high level of commitment
· Hands-on approach and ‘can do’ attitude
· Enthusiastic about staying current with digital marketing trends and tools
Essential Criteria:
· Significant use of CRM in a marketing context (HubSpot CRM experience highly desirable)'
· Digitally competent and confident, with experience using social media and website CMS platforms
· Impressive, demonstrable track record and skills/experience gained within a similar position(s), at a similar level
· Strong data literacy, with experience interpreting marketing analytics and using insight to inform action
· Excellent organisational skills and ability to manage multiple digital campaigns simultaneously
· Excellent communication skills at all levels
· Confident communicator (written, to include copy writing, and verbal) with strong attention to tone and audience
· Accuracy and attention to detail with an eye for detail and strives for perfection
· Self-motivated, with the ability to work proactively using own initiative
· Committed to continuous learning and professional development, particularly in digital marketing
· Demonstrable commitment to equality, diversity and inclusion
Desirable criteria
· Knowledge of apprenticeships and/or work-based learning
· A relevant marketing or digital marketing qualification
· Knowledge of courses and funding methods
· Welsh speaker
· Knowledge and experience of AI used for marketing
Key Technologies
- Educ8’s preferred MIS reporting systems, Team8, Outlook, SharePoint, OneDrive, Edge, E learning Portfolio, Moodle, any applicable external diagnostic tools
For further information on this job role, please contact us on 01443 749000
Safeguarding
Educ8 Group is committed to Safeguarding and promoting the welfare of children, young people and adults at risk, and expect all employees to share this commitment.
All successful applicants will be required to undertake a satisfactory DBS check, this may be a Standard or an Enhanced DBS check with a children’s barred list check, in line with their job role.
Educ8 uphold the Armed Forces Covenant and are committed to supporting the armed forces community through their recruitment process.
Why work for us?
Educ8 Training Group are a Values driven organisation creating a Gr8 Culture resulting in being the #2 Best Education and Training Company to work for in the UK in 2024.
If you'd like to work with Gr8 people who are passionate about training and education then we'd love to hear from you. We offer excellent benefits, a values driven ethos but most of all a Gr8 place to work.
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Benefits
Annual Leave package: 30 days annual leave which includes Christmas shutdown and day off for Birthday.
Additional holiday accrued after 2 years’ service starting from 1 day per year up to a maximum of 5 days.
45p per mile mileage allowance.
Early finish on a Friday ‘Rejuven8’ time.
Employee Assistance Programme offering counselling support and advice from day 1 of employment.
Employee Mental Health First Aider.
Flexible/home working encouraged.
Excellent wellbeing support and monthly group activities.
Educ8 reserves the right to bring forward the closing date should we receive a sufficient number of applications for this role.
Should you not hear from us 4 weeks after application, unfortunately you have been unsuccessful.